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Web Analytics Manager
Location: Chevy Chase, DC Department: Data Science Type: Full Time Min. Experience: Mid Level

About Us:
WeddingWire seeks a full-time Web Analytics Manager who will play a key role within the WeddingWire Data Science team. The Analytics Manager will work closely with other data scientists and BI engineers in deriving actionable insights and recommendations from WeddingWire’s data. In addition to a strong, hands-on background in data analytics, the ideal candidate will have a natural curiosity, excellent problem solving skills and a strong passion for data-driven marketing.

What will you do?
Day-to-day responsibilities will include: 

  • Develop and oversee WeddingWire’s web analytics strategy and implementation
  • Manage WeddingWire’s Google Analytics account, including setting up dashboards, reports and assisting with analytics reporting across the company
  • Day-to-day analysis of large, complex datasets across WeddingWire’s family of sites to drive actionable insights and recommendations to improve products or maximize revenue Identify opportunities to increase conversion rates or reduce acquisition costs
  • Work closely with development team to add, update and verify implementation of analytics tracking on WeddingWire’s sites
  • Develop and run A/B testing analysis 
  • Assist data science and development team with setting key metrics for major B2C and B2B projects and on various ad-hoc data requests
  • Develop reports and make actionable recommendations based on data to internal stakeholders and management team
  • Bring new ideas to the digital marketing team and assist in defining strategies for implementation

About You:

  • You are quantitative and technically focused.
  • You have versatile communication and collaboration skills.
  • You have and an innate curiosity for exploring and experimenting with data.
  • You have a minimum 3 years of hands-on data analytics and problem-solving experience
  • You are an expert in web clickstream tools like Google Analytics, CoreMetrics or Omniture
  • You are proficient in key statistical techniques
  • You have a Bachelor or Master's Degree
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